Squid Game

There is no controlling the zeitgeist. And so when Squid Game became the overnight global sensation, we knew we had to move fast. Within a span of a few days we conceived, designed and rolled out a Squid Game activation to celebrate people’s excitement.

The result? A cross-medial multi-day PR whirlwind and a true celebration of fandom. Did the police eventually have to show up to control the insane crowds? Maaaybe.