Kipsalon

KFC didn’t invent the kipsalon, we know. But we’re pretty confident that they made a pretty awesome version of it. And so we built a 360 campaign out of the real, unfiltered reactions of real people trying KFC’s version of a classic. 

As part of our mission to bring the next generation into old-fashioned channels, this 360 campaign was filmed on the streets with a small high-energy in-house crew and a bunch of disposable cameras.