Brand Campaign

Our 360 campaign for Naif is very much inspired by the product itself: pure quality and none of the bad stuff. We know parents want the best for their kids without worrying; that’s where the new tagline came from: ‘verzorging zonder zorgen’ (care without worry).

The campaign is also an exercise in economics: by creating it completely with our in-house team we were able to slash budgets considerably and make a national campaign for a friendly scope – fitting for a do-good start up with big ambitions.

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