Oxxio
Brand Campaign
360
Is there any industry more same-same in their advertising than the energy market? In an effort to stand out from all those landscape drone shots and smiling children, our campaign work for Oxxio goes the opposite direction.
Less is more! And energy really doesn’t have to be that complicated. And so, our campaign strips away all the bullshit and focuses on eye-catching copy and bright colors. And of course our 3D animated mascot to give it a recognisable face.
By creating an easily executable world we’re able to create many assets. This way many assets can tell a unified story and we keep the scope manageable.
